Case Study

The Arctic: Our Last Great Wilderness

The Arctic: Our Last Great Wilderness is the first cinematic exploration of a world few have truly witnessed. We are immersed in this sweeping natural landscape through the perspective of Princess Daazhraiii Johnson of the Neets’aii Gwich’in tribe and the experiences of National Geographic photographer, Florian Schulz on his five-year quest to film the elusive Porcupine Caribou herd as it migrates to the Arctic Coastal Plain.

With the help of Project Impact, this film has launched the remarkable Protect the Arctic (PTA) impact campaign to help block oil and gas drilling in this pristine wilderness area.

For a deeper dive into their impact strategies, TikTok toolkit, and more, click here for the Project Impact PTA Case Study.

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